Reglikedomain industry desk

Dell Buys Adamo.com Domain Name

Dell Buys Adamo.com Domain Name

Dell decides it ought to use the domain name Adamo.com for its fresh computer.

When Dell (NASDAQ: DELL) launched its sleek fresh laptop called Adamo it overlooked one notable marketing issue: it didn’t own the domain name Adamo.com. As we noted the prior week, the domain name was owned by Tucows (AMEX: TCX) in its Yummy Names organization.

Apparently Dell saw the error of its ways. Reglike has confirmed that the computer manufacturer purchased the domain name, which now resolves to Dell’s Adamo site.

Ahead of launching someone representing Dell states it approached Tucows regarding buying the domain name. Tucows offered a standard $750 monthly lease but was rebuffed.

We see big firms launch products without obtaining the requisite domain name all the time. By buying the domain following the fact they usually end up having to pay more, such as when Apple belatedly purchasing iPhone.com. Hopefully the marketing departments at Fortune 500 firms will start working “obtain domain name” into their product launch steps.

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