Demand Media Loses Another UDRP

Firm hit with third UDRP loss of the year despite offer to transfer domain name at no charge.

Demand Media has another UDRP loss, despite its best efforts to close the case without a decision.

The case was filed by Universal American Corp for the domain name todaysoption.com. If you follow UDRP cases closely, this might look familiar. The complainant won a UDRP for the exact same domain name in 2009. But it managed to let the domain name expire following gaining control of it. Since the domain was registered at eNom, the Demand Media registrar added it to its own collection.

Demand Media states it offered to transfer the domain name to Universal American Corp three times following receiving the UDRP, but never heard back. The panel decided to issue a decision on the case and found against Demand Media.

The firm frequently offers to transfer domain names when hit with a UDRP. Last year it offered to transfer succesories.com to Successories.com, LLC and transfer bhpbillito.com and bhpbillliton.com to BHP Billiton Innovation Pty Ltd. In both cases the complainants didn’t accept the offer and Demand Media lost the cases.

This is the firm’s third UDRP loss for the year. It lost six cases last year.