DevHub purchases Brickwork Software to add local retail tech

Firm that once catered to domain investors makes an buyout that bolsters its client roster and product functionality.

Seattle-based DevHub has purchased Brickwork Software, a retail tech firm.

DevHub began its life in 2007 as EvoLanding, a service that helped people automatically create websites that ranked in Google. Domain investors used it to monetize domains as an alternative to domain parking. It was a successful business until Google changed its algorithms, pushing the sites down in search rankings.

The firm pivoted to offering a website builder and found some traction when it started white-labeling its solution to firms such as Yellow Pages operators who sold sites to their clients.

DevHub then shifted into what could be described as a no-code platform for marketers. Firms use DevHub to quickly spin up many landing pages, store locators, local microsites, dealer locators, etc.

For example, a marketer might need to create a landing page for 1,000 localities. They can manage this through a simple Google Sheet or an API. (DevHub has a separate brand for landing pages called RallyMind.)

This brings DevHub to the Brickwork Software buyout. Brickwork is a SaaS firm that helps businesses create digital presences for their physical stores. The buyout gives DevHub the capability to offer online-to-store actions such as booking in-store appointments and RSVPing for events.

“We want to create the definitive platform for leading multi-location brands – beginning with search engine optimization (SEO) and ending with an in-store or eCommerce transaction,” stated Daniel Rust, CTO and co-founder of DevHub.

Many of DevHub’s clients are agencies that create pages for clients, so DevHub does not have a direct relationship with the end users. The Brickwork buyout will give it direct relationships with brands counting Nike, Chanel, and Saks Fifth Avenue.