Up efforts” to avoid bankruptcy — DigitalTown “clean

Fresh management desperately trying to stave off bankruptcy.

DigitalTown (OTC: DGTW), a firm that has tried many business models and owns a lot of domains under fresh top level domains, is hanging by a thread.

Last month the firm named Sam Ciacco as the fresh CEO and former ICANN CFO Kevin Wilson as CFO. I’m surprised anyone would take these roles as there’s a lot to clean up, and the payoff isn’t clear to me.

Today, the firm published a press release saying that it’s making “promising progress on clean up efforts.”

In the release, the firm admits it doesn’t have a viable revenue generation model and its goal right now is to merely remain SEC-compliant. It is borrowing money to pay for services required to remain compliant.

Much of DigitalTown’s revenue in the past was generated by weird fresh top level domain deals in which it booked revenue as marketing payments from registries but then agreed to register a certain number of domain names.

The firm is trying to convert as much debt as possible into equity. Common shares last traded for five-ten-thousandths of a penny.

I imagine Ciacco and Wilson have to convince creditors that there’s some future business plan possible, or just explain that without converting, their debt is likely to go unpaid and push the firm into bankruptcy.

Rob Monster, current CEO of domain name registrar Epik, was the CEO of DigitalTown from 2015 until stepping down in September last year.