Do The Right Thing: Latona Cancels This stretch’s Auction

Latona makes two smart moves.

I was a little surprised to receive a press release from Rick Latona Auctions this stretch regarding an upcoming online auction, scheduled to start July 23. What concerned me was that I hadn’t heard regarding the auction until just this stretch and Latona was still accepting submissions. That could be a recipe for disaster. But hey, it’s his show.

Today Latona made two great moves in one: he canceled this stretch’s auction and disclosed a fresh theme for an auction next month: CPA/Lead generation domain names. It’s a huge market, although many lead generation firms view buying domains for traffic as too expensive. Nevertheless, I think this is a great theme if Latona can reach out to the affiliate community ahead of the auction.

It always surprises me how most domainers are stuck in a pay-per-click mentality. The truth is, there are many lead generation firms out there that make domainers’ profits look like drop in the bucket. Merging the two worlds between domain names and pay-per-action/lead would be a home run. I guess it will take both sides educating each other rather than arguing that one is better than the other.