Want to Launch .Live Domain? — Does Vogue
An example of the confusion that will reign when fresh TLDs are launched.
This morning I saw an ad in the print edition of The Fresh Yorker for Vogue.TV, the popular magazine’s multimedia web site. Here’s the ad:
Do you see the part of the ad circled in green? It’s kind of modest, so let me blow it up for you:
What’s that? Does Vogue want to launch a fresh top level domain name .live?
Of course not. The dot is just a branding thing for its reality model show Model.Live. But it’s another example of the confusion that will occur once a slew of fresh top level domain names are released in the coming years. If something has a dot in it, is it a web address? Or does it need to have www in front of it? Then the Vogue.tv at the bottom would need to be changed to www.Vogue.tv for people to understand it’s a web address.
In other fresh TLD news, CFO Magazine has an article lamenting the high costs of fresh top level domains. It discusses the decisions firms will need to make regarding registering their own top level domain (not to mention protecting their brands in other TLDs). The last paragraph is telling:
Deutsch and others are hoping to work with ICANN to create simple remedies, even as they draw comfort from the idea that fresh TLDs could be a bust. “At the end of the day, ‘.com’ is still the one that global businesses aspire to,” states Peter Lamson, a senior vice president with NameMedia, which buys and sells domain names. CFOs can only hope it remains that way.
