Reglikedomain industry desk

Domain Brand Management Firm States It Will Sue Over IVX.com

Following losing UDRP, IVX states it will go to court for domain name.

The prior week I wrote regarding Dutch firm Besloten Vennootschap IVX Networks Europe B.V. The brand management and global domain name registration firm uses the domain name IVX.eu. It filed a UDRP against the owner of IVX.com and lost.

An astute reader has picked up that the firm tweeted it will now sue to get the domain name:

shame: lost WIPO arbitration case regarding ivx.com domain.. Monday to sollicitor: of to file an court suit at official courts Europe!

Now, beside the fact it’s pretty clear the owner of the domain name didn’t target this particular firm with his registration of IVX.com, another thing has me scratching my head. The panel wrote that IVX offered $13,000 for the domain name but the owner wanted $15,000.

The firm would have saved a lot of money had it just accepted the fair $15,000 offer rather than filing the UDRP, let alone a separate lawsuit.

I’m not sure I’d trust this firm’s judgment for domain management.

(Hat tip to DNW reader Thomas.)

Also on the wire

Other reporting from the domain desk.