2 types of ridiculously qualified buyers for your domain names: Domain upgraders

“Upgraders” are prime targets to buy your domain names — and relatively easy to find.

Since I create a list of end user domain names sales each week, I notice some pretty strong patterns amongst end user buyers.

One of the biggest categories of buyers are the “upgrade” buyers. The domain name they buy is almost exactly like the one they by now own, only better in one of two ways.

The first is a better top level domain. Buyers will often buy a .com domain equivalent to their existing second level that’s either a ccTLD or “inferior” gTLD.

Finding buyers like this for all of your domains is rather simple. You can use Estibot’s bulk appraisal tool to see which other gTLDs of your second level domain name are by now registered.

(Sometimes the owner of a .com will even go “down the ladder” to buy an extension such as .org or .net, but this is less common and a harder sale.)

The second type of upgrade I see is a firm dropping the hyphen in their domain. There are few things more damning than having a dash in a domain name, so this is a pretty easy sale as well.

I’m not familiar with a tool that will bulk check your domains for equivalent registered domains that have a hyphen. Please comment if you’re aware of any.