Domain Monetization at Domain Roundtable

To park or not to park, that is the question.

The “Domain Monetization” session at Domain Roundtable featured a common question: ought to I park my domains or develop them? The answer, as stated by almost all 9 panelists, is “it depends”.

Most panelists straddled the fence and suggested developing select domains but parking most of them. Ron Sheridan of Domain Sponsor stated that 95% of domains can be parked and auto-optimized by technology, but the other 5% of domains are better addressed individually. This other 5% includes great names that deserve more than a parking page and low traffic domains that can use a bit of human optimization to maximize revenue (but that don’t warrant a web site). Sheridan stated that technology can only take domains so far.

Howard Hoffman of PPCincome.com stated he’s focused on parking rather than site development right now since of the opportunity cost. He believes he ought to spend his time seeking out fresh domains to buy and then worry regarding development later.

Dan Warner of Fabulous stated there simply isn’t enough time to develop all of your domains. Warner’s firm has 550,000 domains and most of them are parked. Only a select few will be viewed as possible candidates for development. Warner is right now researching the question of parking vs. developing and will issue an editorial on this subject when he is finished.