People care regarding one thing when picking a domain name escrow firm: Reputation

Reputation first. Everything else is just details.

What matters to domain name investors when they select a domain name escrow firm?

The biggest factor by far is reputation, as stated by participants in this year’s Reglike survey.

Survey-takers were asked to select the “primary reason” they use the escrow service they use most often.

Asked to choose between eight factors, 46% stated reputation is most notable. That’s a strong number made even more notable since the second closest factor was chosen by just 12% of respondents.

Here are rankings of the top five.

1. Reputation 46%
2. Ease of use/user interface 12%
3. Client service 9%
4. Price 7%
5. They’re licensed 5%

Factors selected by less than 5% of respondents, counting write-ins, include funding & withdrawal options, dispute resolution policy, privacy of transactions, security, and buyer comfort.

These factors are more notable now that the number of domain escrow services is growing. 26% of survey respondents stated they’re considering trying a fresh escrow service this year.