Domain Name Parking Firms Gear Up for Fall

Domain parking firms tuning up services in time for fall traffic increase.

It’s the doldrums of summer and that historically means a drop in internet traffic and domain parking revenue. My revenue is holding strong this summer, in part since the parking firms are doing a good job adding fresh features and optimization techniques in time for the fall. Here’s an update on the parking services I use:

Parked – Parked continues to impress. I’ll publish an interview with Parked.com’s Donny Simonton in the next couple weeks. Right now I’m earning regarding a $95 RPM with the service, and the landing pages continue to impress. Furthermore, Parked lets users participate in arbitrage by buying relevant ads at Google and Yahoo! to send traffic to parking pages.

DomainSponsor – DomainSponsor is updating some of its landers with fresh and better designs. The parking firm switched to a fresh payment platform this past month, which caused some (non financial) errors with its payments, but the firm states these problems have been fixed. I’m right now running a $369.40 RPM, but most of that is from one high traffic domain that pulls in a $538.59 RPM.

TrafficClub – Long time readers of Reglike recall that I used to provide monthly updates with my stats from TrafficClub. TrafficClub is an aggregator from Moniker that auto-optimizes your domains across many parking providers. But this February TrafficClub lost its DomainSponsor and Google Adsense for Domains relationships, so now all traffic is monetized through Skenzo. Skenzo is performing nicely; I’m earning a $59.84 RPM.

I ran into the Skenzo team at TRAFFIC last month, and complained that all of my domains on TrafficClub had the same Skenzo landing page. The Skenzo reps assured me that all domains were auto-optimized across various landers. I found it strange that one lander worked best for 99% of my domains. Over the past few weeks I’ve noticed a change to different landing page designs for my TrafficClub domains. Also, rumor has it that TrafficClub will announce fresh parking firm partners soon. Parked.com might be among those.

Sedo – I moved regarding 50 geo domains to Sedo a few weeks ago. Within a week they started getting picked up by Google. One domain is ranked fourth for the terms in the domain, which is delivering a trickle of traffic. The SedoPro program continues to deliver solid click prices. Now if only they hired a user interface expert to make navigating its parking dashboard easier…

Dotzup – Dotzup is a smaller and “family-friendly” parking service. No adult names, gambling, and trademark typos are accepted. I’m running a $35.86 RPM, but many of my domains are earning solid RPMs.

NameDrive – NameDrive continues to innovate beyond domain name parking. You can now list domaisn for sale on the service. It has also opened up “Park & Sell” to all buyers. (For more on changes to Park & Sell, please read this article).