Services Range in Complexity — Domain Parking
Simple or complex? Which is better for clients?
You have lots of options when it comes to parking your domain names. With over a dozen parking services on the market, all promising you the “highest payouts”, how do you decide which one is best? Ultimately, you want to go where the money is. But another consideration is which service is easiest to use.
There are two sides of the spectrum on complexity. On one hand is Parked.com, which takes regarding three minutes to start loading domains, manage them, and track stats. On the other hand is Sedo, which has an extremely complex parking system that requires multiple clicks to get anything done.
Why is Sedo so complex? Well, partly since it has some of the richest statistics available on any parking platform. You can drill down on each domain to see all of your referrals to each domain for an unlimited period of time, which helps you understand where the traffic is coming from for each domain. You can also see each keyword clicked and what language it was clicked in. You can pull up graphs showing the number of queries, click, click-through rates, epc, rpm, and earnings. You can layer another graph on top of that with one of the other variables. You can choose between bar graphs and line graphs.
But all of those statistics come with a price — it creates a Paradox of Choice. If you login to your SedoPro console looking for a particular domain, you are a number of clicks (and a bit of frustration) away from it.
On the other hand, Parked is quick and easy to use, but doesn’t offer the same level of statistics that Sedo does. You can view referring URLs and countries, but only for the past 5 days. It doesn’t have graphs and data you can cut in multiple ways.
Which one of these services do I prefer? Well, it’s a love-hate relationship. I love the data I get with Sedo, but hate the complexity. I appreciate the simplicity and high payouts from Parked, but yearn for just a bit more data.
Ideally, we’ll see Sedo hire a user interface designer to make it easier to navigate, and Parked will beef up its stats.
