DOMAINfest rebrands as Webfest Global

DOMAINfest gets a fresh name as it branches out from domains.

It was only a matter of time.

Oversee.net’s DOMAINfest has fresh name beginning with next year’s show: Webfest Global.

This shouldn’t come as a huge surprise. Although the conference is run by Oversee.net’s DomainSponsor division, the subject matter has shifted in recent years. It’s not all regarding domains any more; it’s regarding lead gen, search engine optimization, affiliate marketing, mobile and web development.

The name change may help attract a wider audience of web professionals. Still, I expect the conference to retain its domain name roots. It will continue to be a conference built upon domainers, at least in the near future.

In fact, this year’s agenda seems to break down between a day of domains, a day of search/optimization, and a day of mobile. This is an interesting approach and may lead to some people coming for the day that most interests them.

As I noted earlier, there will be a domain auction in conjunction with Moniker.

This year’s conference takes place February 5-7, 2013 in Santa Monica. Registration is now open for $1,095.