Reglikedomain industry desk

Donuts files interesting trademark applications

Donuts files trademark applications, likely for marketing campaign.

Top level domain name registry Donuts has filed two interesting trademark applications. The applications are for the marks:

I Am.___________
We Are.__________

My guess is this is for a marketing campaign, as it runs nicely with its current video ads that show a number of options to the right of the dot. I can imagine a campaign in which I Am. is followed by everything from .contractors to .dental.

The trademark applications were filed on an intent-to-use basis.

In other Donuts related news, the firm has switched its main website from Donuts.co to Donuts.domains, and has refreshed the look and feel of the site.

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