Reglikedomain industry desk

Generated $53 million in premium domain revenue — Donuts has

Generated $53 million in premium domain revenue — Donuts has

Domain Registry reveals some premium domain sales data.

Picture of a stack of donuts in various colors counting yellow, pink, and green.Fresh top level domain name firm Donuts has generated $53 million on premium domain registration and renewal fees so far, the firm disclosed yesterday. The total doesn’t include Early Access fees and the most expensive premium domains called Platinums.

More than 100 channel partners have sold over 250,000 premium domains total. For comparison, there were 72,000 premium domains registered across its portfolio as of May 2016.

Its TLD portfolio has expanded substantially since then due to fresh launches and the buyout of Rightside. It now has 240 top level domains, so its average premium revenue per TLD is regarding $220,000.

The firm has been testing lower price points for its premium domains and has observed price elasticity of demand. Lower prices have pushed the needle on premium domain purchases by end users, increasing the share of premium purchases by end users to 50%. (The rest are domain investor sales).

Also on the wire

Other reporting from the domain desk.

Sells 45,852 domains in May — GoDaddy AuctionsDomain SalesSells 45,852 domains in May — GoDaddy AuctionsWDomain SalesWeek for domain name sales — A SpanishUDomain SalesUser domain name sales up to $25,000 — 22 endUDomain SalesUser domain sales from Sedo — 20 endSDomain SalesSedo Sells DoorHardware.com for $85,000$Domain Sales$18 Million Value to Cloud.com Domain Name — Citrix AssignsIDomain SalesIs a .cm domain worth in 2013? — How muchSDomain SalesShort .com domain names worth big money: 2014 in ReviewSDomain SalesSex.com in $11.4M scuffle