Donuts lowering prices for .business and .firm domain names

Expect to pay $10 or less starting October 1.

Fresh top level domain name registrar Donuts is continuing to play with pricing.

Earlier this year it disclosed a 50% wholesale price hike for ten domain names, counting as .dog, .camera and .plumbing. The price hike goes into effect October 1.

Now it’s substantially lowering prices on .business and .firm domain names, also beginning October 1.

The firm states the move “better aligns registration prices with emerging market pricing for fully generic TLDs and further facilitates their bundling into fixed price web presence and hosting packages.”

It sounds like Donuts might be eyeing China for growth.

Crucially, domain names that have by now been registered in these two domain names will be grandfathered in a negative way. They will continue to renew and transfer at the original prices, even if they are deleted and subsequently re-registered.

While Donuts doesn’t reveal wholesale pricing, domain name registrar Hexonet will be charging less than $10 per registration beginning October 1.