Reglikedomain industry desk

Photography related domain names at tradeshow — Donuts pitches

Photography related domain names at tradeshow — Donuts pitches

Firm markets six of its domain names to photography industry.

Photography ShowFresh top level domain registry Donuts is exhibiting at the The Photography Show 2014 in Birmingham, England. The show began Saturday and runs through tomorrow.

The firm is pitching a number of domain names that have a relationship to photography counting .camera, .equipment, .gallery, .photos, .lighting, and of course .photography.

This is exactly the type of end-user marketing that fresh domain name registries will need to do. I am a bit surprised to see Donuts doing it, still. The firm initially stated that it sells one product — fresh TLDs — and that it didn’t expect to really market any of the domains individually.

But this marketing will be key to growing registration bases in niche domain names. .Fish needs to be marketing at fishing shows, .jewelry at jewelry shows, and yoga and yoga practitioner shows.

Donuts’ presence at the UK Photography Show is a positive sign for fresh TLDs.

Also on the wire

Other reporting from the domain desk.

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