Only 2 top 100 domain names: Donuts’ next 7 sunrises

Based on zone files, only two of Donuts’ second batch of TLDs to go through sunrise topped 100 registrations.

Donuts The prior week I wrote regarding Donuts’ first seven sunrises, each of which typically resulted in regarding 100-200 registrations.

The next batch of seven domain names has concluded sunrise, and the numbers are markedly lower: only two reached 100 domain names, as stated by the latest zone files.

Now, as with last time, there are a lot of caveats with this data, and these numbers are the bottom range of the actual number of registrations. I’ve by now found some domains, such as canon.camera, that weren’t in these zone files but are registered.

That stated, these numbers don’t seem that far off from the first round given the topics this time around: lighting, camera, equipment, estate, gallery, graphics, photography.

The last batch was led by .clothing, and clothing brands are on top of brand protection thanks to counterfeits.

Here are the numbers I tallied from zone files:

Lighting 125
Equipment 125
Graphics 57
Photography 58
Camera 51
Estate 51
Gallery 51

Again, the numbers are actually higher than these, but it ought to give a good idea of the order of magnitude.

Here are some observations:

* By registry reserving some domains, Donuts avoided having what I’d consider some gaming going on around second level domains like cloud and realestate.

* Still, some seemingly generic domains were registered, such as cheap.lighting and cheap.photography.

* Apple participated in .photography, registering 8 domains: aperture., apple., facetime., imovie., iphoto.com, isight., photobooth. and retina. It also picked up most of these in .camera.

* Only a handful of real estate firms/sites went following .estate domains, counting Zillow and ReMax.

* TD Ameritrade apparently hasn’t heard regarding Donuts’ Domain Protected Marks List, which would allow it to protect all of these domains for much less money. I can’t imagine the firm ever using all of these domains it is registering.

Also on the wire