Skip Landrush on first batch of TLDs — Donuts to

Sunrise to begin November 26.

Donuts disclosed this morning that it plans to start the sunrise for its first seven top level domain names on November 26. The sunrise will close on January 24, 2014.

The seven domains are .bike, .clothing, .guru, .holdings, .plumbing, .singles, and .ventures.

Interestingly, the firm has chosen to skip the landrush phase for these domain names. The landrush period typically allows people interested in premium domains to place their orders, and if there’s more than one order for a domain name then it goes to auction.

I bet many applicants are counting on strong landrush auction revenue in their business models.

Although Donuts isn’t doing a landrush (at least for these seven TLDs), don’t count on getting the best domains at a standard registration fee. Expect Donuts to have variable pricing at the registrar depending on the quality of the domain name.

Registrars that will carry Donuts’ TLDs include GoDaddy, 1&1, and Web.com (Register.com, Network Solutions).