Firms are exposed to .exposed top level domain name

Trademark counsel ought to pay attention to the latest TLD to enter sunrise.

A lot of people have focused on .sucks as an example of a top level domain “shakedown” in which firms will feel compelled to register domains for protective purposes.

There’s a similar domain name entering sunrise today that hasn’t received much attention: .exposed.

It can be used in much the same way that .sucks and .gripe can be used, so it’s worth paying attention to if you’re trying to protect your firm’s brand.

Trademark counsel might be comforted that the domain name is controlled by Donuts. They aren’t charging $25,000 for sunrise registrations, and the domain is part of Donuts’ Domain Protected Marks List program. Firms that have paid for the service will have their brands blocked in .exposed, just like all of the other Donuts domain names.