Lease-to-Own for domain sales — Efty launches
Sellers can require down payments and set terms up to 48 months.
Domain sales platform Efty has launched lease-to-own for its payments system Efty Pay.
Efty’s lease-to-own product shares some similarities with competitors, but also has some unique wrinkles.
Sellers can choose any duration between 2 and 48 months, and there’s no maximum price for the transaction.
Similar to some other LTO offerings, Efty charges the buyer a premium for payment terms greater than 12 months and shares half of this premium with sellers.
Sellers can require down payments, similar to Atom. One unique difference is that buyers can adjust their down payment to change their monthly payments.
Efty Pay charges a 5% commission for lease-to-own transactions where the domain is pointed to Efty’s nameservers or when the seller imports a lead. Otherwise, it’s 12.5%.
