Reglikedomain industry desk

Names make domain purchases — Some big

Fortune 500 Yum! Brands among this stretch’s domain buyers.

This stretch’s end user sales list is a little shorter than usual, but that doesn’t necessarily mean there were fewer end user buys the prior week. I generate this list by looking through bulk whois records, and some weeks more sales pop out as end user buys than others.

Here’s an interesting one. CeeJay Software Limited states it offers data backup service called CrashPlan PROe. So it bought CrashPlan.co.uk for $1,200. But this doesn’t appear to be the same firm that’s behind the popular CrashPlan.com service, codefortytwosoftware. (You know, the firm that forgot to renew its domain name and then blamed GoDaddy when its site went down as a result). (Sedo)

An Austin entrepreneur who helps people come up with color schemes for their homes dropped the hyphen in her domain name, getting ColorGenie.com for $2,388 (Afternic).

Another hyphen dropper: Ex-ForcesJobs.com dropped the hyphen for $1,256 (Afternic).

Enterprise information management software firm OpenText bought SecureInformationExchange.com for $2,500 (Afternic).

BayCare Health System in Florida bought FloridaHealth.org for $2,988. This is not the group’s first foray into the domain aftermarket. (The firm doesn’t own FloridaHealth.com, though.) (Afternic)

Another healthcare firm buyout: Temple University Health System Inc bought TempleOaks.com for $2,600. They by now own TempleOaks.org. (Afternic)

Aramco Services Firm, a subsidiary of energy giant Saudi Aramco, bought ASCDC.com for $1,395 (Afternic).

I’m not sure regarding this one… The Ritz-Carlton in Sarasota bought JackDusty.com for $1,795 (Afternic).

Fortune 500 firm Yum! Brands, Inc. (Taco Bell, KFC, Pizza Hut) bought HungertoHope.com for $1,477 (Afternic).

Gift Card Impressions, LLC bought MallGift.com for $2,588 (Afternic)

HealthReform.com sold to staffing firm Cabildo Staffing for $9,000. (Private deal).

Also on the wire

Other reporting from the domain desk.