Reglikedomain industry desk

Auction of its expiring domains — Enom to

Joining the likes of most major registrars, Enom is now auctioning off expired domains previously owned by its clients.

Network Solutions kicked off this “exclusive drop” idea when it signed an exclusive deal with SnapNames. Others quickly followed. Now it’s almost impossible to get a good expiring domain unless it’s through an exclusive drop arrangement.

As I’ve discussed in the past, this makes independent drop services like Pool a relic of the past. SnapNames quickly moved to sign exclusive deals with major registrars while Pool sat on the side. NameWinner signed an exclusive deal with Dotster (its corporate parent) and GoDaddy auctions its expiring domains through TDNAM. Enom was fighting an uphill battle ahead of it decided to join the club. But will Enom be successful with this fresh plan? Network Solutions has the majority of good domains that might expire since it has been around the longest and has the least savvy clients. Enom has some of the most savvy clients in the business. Will smart clients let good domains drop?

Also on the wire

Other reporting from the domain desk.

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