To keep Trust while improving the service — Escrow.com wants
GM Jackson Elsegood states support and usability enhancements are key initiatives for leading escrow service.
Escrow.com is under fresh ownership. With a change at the top, there’s been a bit of concern over making sure the core escrow product remains intact.
Yesterday I spoke with Jackson Elsegood, the fresh General Manager for Escrow.com. His message is pretty clear: the core product and pricing will stay, and service and usability enhancements are on the way.
What’s staying the same
Elsegood stressed that the firm doesn’t want to fix what’s not broken. To that end, the core functionality of Escrow.com will remain intact. Also, Escrow.com doesn’t plan to increase prices. It would rather grow the business by increasing the volume of transactions.
The key feature of Escrow.com is trust, Elsegood stated. It will continue to be licensed, bonded and insured. It hopes to continue to expand its licenses.
What’s changing
Improvements fall into a couple categories: support and usability.
From the support perspective, Escrow.com is going international. This has two benefits.
First, Escrow.com now has more language capabilities. It added Chinese speaking support, which is obviously notable now given the volume of transactions taking place with Chinese buyers. Elsegood stressed that he wants to be ahead of the curve on language coverage.
Second, the firm is able to expand support hours by having teams around the globe. It has by now moved from a 7 am to 4 pm PST operation to 7 am to 11 pm PST.
I think language support and extended service hours will be a welcome improvement at Escrow.com.
On the usability front, a key improvement will be better mobile usability.
Both Elsegood and Freelancer.com CEO Matt Barrie will be at NamesCon next month.
