ESPN Wants ESPN3d.com Domain Name For Fresh 3D Network
Sports network asks arbitration panel to give it domain name for fresh 3D network.
Sports network ESPN has filed a complaint with National Arbitration Forum to get the domain name ESPN3d.com.
The firm disclosed its fresh ESPN 3D network in January, saying that it would show 85 sporting events in 3D during its first year. The 3D broadcasting kicked off this month with matches from the World Cup, but the network still doesn’t have the ESPN3D.com domain name.
It turns out that Los Angeles firm Ideal Entertainment registered the domain name back in 2006. It used GoDaddy’s Domains by Proxy service to shield its identity. But with the filing of the UDRP, the proxy service removed the whois mask.
This will be an easy decision for the arbitration panel. But I’ve got to wonder, why did the firm wait until the June launch of the network to go following the domain rather than taking care of it when it decided to launch the network?
Oh, nevermind. That would require prioritizing domain names in the product lifecycle — something few firms do.
