Reglikedomain industry desk

Domain Sales, Categorize Your Domains — For More

Afternic claims categorized domains 2.8x more likely to sell.

If you list your domains for sale on sites such as Afternic and Sedo, you ought to take the extra time to properly categorize your domains. As stated by NameMedia, domains on Afternic that are categorized (e.g. “Education”, “Events”) are 2.8 times as likely to sell as domains that are not categorized.

This makes sense. When I search for domains to buy at Afternic, I usually browse by the categories that interest me rather than doing a free text search. This is especially true when I’m trolling for investment opportunities rather than searching for a specific domain.

Over the next month, Afternic will change its categories and taxonomy. Second level categories (e.g. “Events > Holiday”) will be cleaned up and improved. The categories will also align with BuyDomains site to make cross promotion easier.

As stated by Afternic, only 1 in 3 clients takes the time to categorize their domains.

Clients will be able to re-categorize their domains in early February. The firm states that domain listings will not be affected if clients choose not to re-categorize.

Also on the wire

Other reporting from the domain desk.

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