How Tucows’ CEO Plays Video Games to Become a Better Leader — Forbes Explains
Forbes published an article yesterday regarding how video games can teach better leadership, and the article prominently features Tucows CEO Elliot Noss. The article starts off:
Elliot Noss, chief executive of domain name provider Tucows, has spent the past five years training to become a better leader. How? By playing “World of Warcraft” for six to seven hours a week.
“‘You have these events [in “World of Warcraft”] that are very leadership-driven,” Noss states. “For example, when you’re in a raid that’s poorly led, it’s really easy to see how valuable are skills like managing the social dynamic, making sure there was the right level of preparation and making sure that there was a clear hierarchy in terms of who is performing what roles.”
Noss has set up frameworks at Tucows so employees can understand how day-to-day tasks effect the firm. Among other things, he holds a lunchtime series called “Tucows Lore”, where Noss discusses stories regarding Tucows battles over the past decade.





