Changes strategy for .Click launch — Frank Schilling

NothingHeldBack.click.

5 more Uniregistry domain names go into general availability next week. And for one of them, .click, Frank Schilling is taking a different strategy when it comes to holding back domain names.

In previous launches, Schilling’s firms have registered thousands — even tens out thousands — of names ahead of general availability launch. That left frustrated domainers searching through the scraps. This was especially notable since Shilling stated last January they they wouldn’t hold many domains back.

With .click, the registry is only holding back single character domains. Also, since .Click has by now passed the “controlled interruption” period for name collisions, there won’t be a block list there.

In other words, a free-for-all. No premium pricing, no names held back.

Retail prices will also be $6.88 or less, Schilling states.

It will be interesting to see how this affects early registration numbers.