Sets the stage for 2014. More domain parking revenue? — Frank Schilling
Will Google pay more to domain name owners in 2014? Frank Schilling thinks it’s possible.
Frank Schilling just sent a newsletter to DomainNameSales.com clients, and in it he makes a couple predictions for 2014.
One is that fresh top level domain names will be a big deal. It’s no surprise that Schilling, who has invested tens of millions of dollars in fresh TLDs, would say this. But he also argues that existing second level domain name owners will benefit from the added attention on domain names in 2014:
Bringing more diamonds out of the ground does not make the price of diamonds go down. If you have good keyword weight and brandable name inventory the wind will be at your back in 2014.
Hmm. Not sure that’s the right analogy. Bringing more diamonds to market does make the price of diamonds go down. But it’s clear that Schilling thinks good .com domain names are going to be fine for now.
(Oh, and queue comments regarding AM and FM radio…)
Most surprising to me is that Schilling thinks there may be upside in domain parking next year. In addition to some parking improvements, Schilling thinks the upstream ad marketplaces (e.g. Google) are likely to pay more at some point in 2014.
In 2013 Google made some changes to domain name parking that have resulted in downward pressure. Yet some of the changes will “clean up” the channel, so perhaps this is why Schilling thinks the tide may turn a bit in the coming year when it comes to payouts. Or maybe it’s just a sales pitch.
