Reglikedomain industry desk

GEIC.com domain name dispute — GEICO wins

Insurance firm wins control of domain name that leaves off the ‘o’.

A World Intellectual Property Organization panel has awarded the four letter domain name GEIC.com to insurance giant GEICO.

The owner of the domain name did not respond to the complaint.

Although GEIC.com could certainly be used for a number of legitimate purposes, the recent history of the domain name shows that it generally has been used to take advantage of its similarity to the insurance firm’s name.

Right now when you type in GEIC.com it forwards to CarInsuranceArt.com.

Earlier this year it forwarded to lead generation pages for car insurance.

It’s not clear when the current owner obtained the domain name as the whois record has been protected by whois privacy for much of the past couple years.

Also on the wire

Other reporting from the domain desk.