Reglikedomain industry desk

Gets Biggest Traffic Lift of Top Super Bowl Advertisers — Go Daddy

Registrar gets biggest lift among top 10 most watched advertisers.

A fresh note from audience measurement firm Nielsen states that GoDaddy saw the biggest traffic surge of any of the top 10 most watched advertisers during the Super Bowl.

Nielsen states the domain registrar’s traffic surged 41% compared to the week ahead of the Super Bowl.

The next highest traffic surge for an internet-only firm was HomeAway.com at 27%. Groupon only saw a 3% lift.

Ironically, both HomeAway and Groupon yanked their commercials following they ran and apologized for their content. Whereas Go Daddy always thrives on its controversy, it seems that (at least HomeAway) cowered into a corner.

But is short term web traffic the only success factor? Nielsen states Groupon’s commercial was one of the most “buzzed regarding” commercials, meaning it got a lot of chatter the week following the big game. Still, if that doesn’t translate into fresh sign ups or advertisers, that’s not very valuable.

Also on the wire

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