Starts Featuring Auctions in Registration Path — Go Daddy

More exposure for domains listed on Go Daddy Auctions.

Go Daddy has started to show domain names that are listed on its auction platform to users searching for available domain names.

For example, if you try to register Branson365.com, you’ll see this:

godaddy auctions

This will drastically increase the exposure domain names on the Go Daddy Auctions platform receive.

Not all of the domains I checked that are on Go Daddy Auctions showed up when I searched for the exact domain name, still.

There are still benefits to Go Daddy Premium Listings, which put your domain name in front of buyers when they search for your exact domain name.

First, Premium Listings allow buyers to immediately buy the domain name through the shopping cart. Non-Premium Listings require users to purchase a Go Daddy Auctions membership and then buy the domain name through a more laborious process.

Second, Premium Listings enjoy instant transfer whereas auctions require you to complete the transfer.

Still, the approximately 25% difference in commission between the platforms is substantial.

It will be interesting to see how Go Daddy tinkers with this going forward.

Also on the wire