To Sell .XXX Domain Names — Go Daddy
.XXX domain names coming soon to Go Daddy.
In a major win for ICM Registry, Go Daddy disclosed today that it will offer .xxx domain names to its clients.
From the press release:
“We’ve stated from the beginning … when it comes to dotXXX, we are going to listen to our clients,” stated Go Daddy CEO and Founder Bob Parsons. “A sizable number of our clients have spoken … and there is a demand for the controversial fresh domain name extension – for both brand protection purposes and for fresh names. So what are we going to do? Go Daddy is going to give our clients what they want!”
Offering the controversial domain name was not a forgone conclusion for the world’s biggest registrar. Go Daddy founder Bob Parsons had previously stated he wasn’t sure if the firm would carry the domain name and that adult registrations are only a modest part of its business. At the end of the day I’m sure it makes sense for Go Daddy to carry the domain name since there will be significant demand — both defensively and by adult webmasters.
The domain name registrar registers regarding half of all fresh domain name registrations. Getting a deal with the registrar is considered crucial to the success of any mainstream top level domain name.
As hundreds of fresh top level domain names come onto the scene over the next few years the competition for registrar shelf space will become even greater. It’s possible registries will have to literally pay-to-play.
