Up to $45 million for Mad Mimi, amends S-1 — GoDaddy paid
GoDaddy’s amended s-1 filing shows that it paid $42 million plus up to $3 million in bonuses for email marketing firm.
GoDaddy filed an amended S-1 with the SEC yesterday.
Most of the changes from the previous S-1, filed in August, are subtle. The latest filing does not include third quarter results.
The most notable change in the fresh filing is the disclosure of its purchase price for email marketing firm Mad Mimi. The filing discloses that it paid $42 million for the firm, plus up to $3 million in performance-based bonuses. The buyout closed in August.
Other changes in the amended filing include:
- Changing the amount it states it spent on technology & development and marketing & advertising through the end of 2013.
- Some changes to results from predecessor entity dating to 2011. Some of this is due to a reclassification of merger and related costs, but other modest changes involve everything from technology costs to marketing.
- A change in the 2013 general and administrative cost.
- Removing an unlevered free cash flow calculation
- Adding a disclosure that Mad Mimi might have clients in countries subject to US embargoes (it by now had a disclaimer for MediaTemple).
(Thanks to @georgekirikos for helping me compare the amended s-1 filing.)
