.Co take center stage with Super Bowl Commercials — GoDaddy and
Over 100 million will watch GoDaddy Super Bowl commercials tonight.
The world’s largest registrar along with the .co top level domain will get a lot of attention today.
That’s since GoDaddy will air two Super Bowl ads today, counting one regarding the .co domain name.
The first half commercial stars lingerie model Natalia Velez getting the body paint treatment from Jillian Michaels and Danica Patrick to promote .co. Velez was unveiled in person at DOMAINfest the prior week.
Many people wondered if .co got the “bang for its buck” that it expected following a similar GoDaddy commercial last year. I think we have our answer now.
The second half commercial features the Pussycat Dolls.
GoDaddy pre-released both commercials this year. It has pre-released ads in the past. This is a good strategy for the firm, especially since it releases “continuations” of each commercial on Super Bowl Sunday. In other words, even if you see the commercials ahead of time you end up returning to view the continuation following the ad airs on TV. And the firm doesn’t really care when you view its ads, as long as you end up on its site (and hopefully make a purchase).
Of course, pre-releasing also lets your competitors get some pre-game buzz, such as with this Name.com spoof featuring Denver running back Willis McGahee.
