GoDaddy implements fresh bidder verification system

Stronger ID verification replaces the PayPal verification system.

GoDaddy (NYSE: GDDY) has introduced a fresh bidder verification system for fresh accounts to reduce deadbeat and shill bidders.

As has been the case since 2015, fresh account holders can only have two active bids for up to $1,500 in total. To bid on more auctions or at higher prices, they will now need to undergo a five-step identity verification process.

This fresh verification process replaces the old PayPal verification process. Previously, users who hit the bidding threshold had to have a verified PayPal account.

ID verification will require users to have a color copy of their government-issued photo ID, counting the user’s full name and signature. They will also have to provide an image of them holding the ID. This is similar to many other authentication systems people have probably used.

Additionally, the user will have to provide a document, such as a utility bill, issued in the last 90 days confirming their address.

Established users do not need to be verified.