GoDaddy launches Domain Investor App

App makes on-the-go bidding easier, even if you use two-factor authentication.

GoDaddy has launched a fresh domain name investor app for the iPhone and Android, making it easier to watch and bid on domain names at GoDaddy Auctions.

Mike McLaughlin, GM for Domains at the firm, disclosed the app release during his keynote address at NamesCon today in Las Vegas.

The app’s functionality is fairly simple. But it’s certainly much faster than logging into GoDaddy’s mobile site to bid, especially since the app “solves” the problem of two-factor authentication. Two-factor authentication is only required once since the app sets up a bidding pin.

Here’s how the app works.

First, you log in to your GoDaddy account. If you have two-factor authentication enabled, you’ll be asked to enter the authentication code.

Next, you create an auction pin. You use this four digit pin when you place a bid on a domain through the app:

Even better, if your device has Touch ID, you can just use your fingerprint to authenticate each bid:

You can’t add fresh domains to your watchlist or bid on fresh domains unless you previously added them through the web interface. This is similar to the NameJet app. The apps are designed to make it easier to bid on-the-go rather than search for and add fresh domains to your lists.