Updated domain appraisal system — GoDaddy launches

Investors are likely to see much higher valuations.

GoDaddy has finally launched its updated GoValue domain appraisal system.

Updated appraisals are right now available individually with a daily limit.

Over time, GoDaddy will introduce the fresh values in the GoDaddy search path and provide them in account interfaces.

As a general rule, the fresh values seem significantly higher than the old ones.

This is especially true in some top level domains, such as .ai. One of my .ai domains changed from less than $100 to close to $60,000.

GoDaddy ran regarding 40 of my names through the system, and the median increase was over 11x. Still, many of the domains in the batch were those most likely to be impacted by the valuation change (e.g., one word domains, .ai, .io, etc.).

Some people might see value reductions or little change depending on what’s in their portfolio.

Domain investors will love it if their valuations are higher. The long-run question is how much respect end users will give to these numbers.

But at a minimum, it reduces the number of buyers who can cite low GoDaddy appraisals as a negotiating tactic.

It will also be interesting to see whether the higher valuations impact expired domain auction prices when they roll out to that channel.

GoDaddy has also increased the limit on domain valuations from $25,000 to $1 million.