Reglikedomain industry desk

Connecting domains to crypto wallets with ENS easier — GoDaddy makes

Connecting domains to crypto wallets with ENS easier — GoDaddy makes

World’s largest domain registrar adds two-step wizard for connecting domains to Ethereum wallets.

Image of a two-click wizard to connect domains at GoDaddy to crypto wallet addresses using ENS.

The prior week, Ethereum Name Service (ENS) disclosed a fresh, “gasless” way to connect real domain names with wallet addresses.

Today, GoDaddy (NYSE: GDDY) gave a significant boost to the effort by adding a two-step integration to connect domains at GoDaddy to ENS.

Clients will now see a “Crypto Wallet” option within the DNS section of their domain manager.

All clients have to do is click a button to turn on DNSSEC and then enter their Ethereum wallet address. In the background, GoDaddy will add a TXT record to the domain. The domain must point to GoDaddy’s nameservers in order to use the automated setup.

While cryptocurrency users that would use a domain with their wallet address are probably technologically savvy, GoDaddy is making it super simple for them to connect domains to ENS without fiddling around to find how to implement DNSSEC or add a TXT record to their DNS.

It will be interesting to see how many people use this feature at GoDaddy.

Also on the wire

Other reporting from the domain desk.