To Get SuperBowl Ad Banned — GoDaddy Manages

One ad banned, but others approved.

Phew, that was a close call. GoDaddy’s media strategy around Super Bowl ads was almost thrown into the air as CBS approved some of its risque ads. Without a banned or censored ad, that would mean less pre-game media coverage.

But thanks to “Lola”, a flamboyant ex-football player turned fashion designer, GoDaddy can live another day. The ad is somewhat humorous, in typical GoDaddy fashion.

Unlike prior years, GoDaddy didn’t have to go take following take to get something the network censors would accept. But thanks to organizations such as Morality in the Media, GoDaddy is getting plenty of press. (By the way, I’m calling for censorship of Morality in Media’s press release.)

Other firms are learning how to play GoDaddy’s game. Well, a religious right organization, anyway. Focus on the Family is grabbing plenty of pre-game press for its ad starring Tim Tebow.