Reglikedomain industry desk

GoDaddy states it saw record Super Bowl Sunday sales

Two GoDaddy.com Super Bowl commercials drive fresh sales record.

The results are in…

Regardless of what you thought of GoDaddy.com’s two Super Bowl commercials yesterday, they appear to have had the intended result for the world’s largest domain registrar.

As stated by the firm, yesterday saw its highest sales ever for a Super Bowl Sunday. This is the firm’s eight consecutive year advertising in the Super Bowl.

The firm also states that .co saw a tenfold increase in registrations. That’s an early number from last night. Last year .co noted a 35x increase compared to a typical Sunday. Although I doubt .CO Internet pays for its ad with immediate registrations, the Super Bowl ad goes a long way to building its brand. Don’t be surprised if proprietors of some fresh top level domains try this tact in future years.

GoDaddy was the only advertiser to include a QR code in its ad, and the firm states it received record mobile traffic. I think this was a smart move given that many people are away from home when they watch the Super Bowl.

Also on the wire

Other reporting from the domain desk.

Which registrars have the lowest prices on fresh TLDs? Here’s a price comparison.Domain RegistrarsWhich registrars have the lowest prices on fresh TLDs? Here’s a price comparison.Tucows shares rocket to $3.00 on earnings, fresh TLD dealDomain RegistrarsTucows shares rocket to $3.00 on earnings, fresh TLD dealPatent for “Domain Name Hijack Protection” — GoDaddy FilesDomain RegistrarsPatent for “Domain Name Hijack Protection” — GoDaddy FilesTo go public (again) — GoDaddy filesDomain RegistrarsTo go public (again) — GoDaddy files.Domain Registrars.XXX Domain Pricing From $75Group to go private in $3 billion deal — Endurance InternationalDomain RegistrarsGroup to go private in $3 billion deal — Endurance InternationalFor these Black Friday domain name specials — Plan nowDomain RegistrarsFor these Black Friday domain name specials — Plan nowGDomain RegistrarsGrowing on Inc 5000 — GoDaddy StillWDomain RegistrarsWhy Standard Tactics is a Problem: Commentary