Reglikedomain industry desk

GoDaddy tests fresh branding on Afternic landers

GoDaddy tests fresh branding on Afternic landers

Firm tests putting its logo on landers promoting domains for sale.

GoDaddy has added its own branding in addition to Afternic branding on some For Sale landers as part of a limited test. Here’s an example:

So far the test is being run on a subset of GoDaddy’s own domain portfolio.

Clients have asked for a branding change on For Sale landers for a while. The current standard template is branded with the Afternic name, which has little brand recognition with the typical end user domain buyer. Adding the GoDaddy branding ought to instill confidence in domain buyers.

The test landers also improve the responsiveness and loading time of the landing pages.

Hopefully, GoDaddy will roll this change out to client landers as well in the future.

Also on the wire

Other reporting from the domain desk.

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