GoDaddy to acquire MMX, .Club, .Design: Breaking

GoDaddy (NYSE: GDDY) has purchased 28 fresh top level domains from MMX, as well as the .Club and .Design top level domains.

The firm is paying $120 million for the MMX strings. MMX, a publicly-traded fresh top level domain firm had a market cap of £40 million. The MMX transaction will require shareholder approval and approval from some of MMX’s partners on some of the domains.

MMX’s two largest namespaces are .VIP  at 900,000 registrations and .work 650,000 registrations. Somewhat surprisingly, the transaction includes MMX’s adult domains counting .XXX.

The buyout will help MMX get out from the public limelight. The firm has struggled to grow registration and revenue numbers over the years as a modest public firm.

Financial details of the .club and .design transactions were not revealed. .Club was a single-domain TLD operator and .Design was owned by Top Level Design. .club has over 1 million registrations and .design has regarding 130,000.

GoDaddy entered the domain name registry business with its buyout of Neustar’s registry business last year.

In addition to acquiring these strings, the firm won the backend business for .basketball, rugby, and .ally.

Following the acquisitions, GoDaddy will own, manage or operate more than 240 top level domain names.