Reglikedomain industry desk

Run two Super Bowl commercials, sans sexual innuendo — GoDaddy to

Run two Super Bowl commercials, sans sexual innuendo — GoDaddy to

Firm will continue to advertise in Super Bowl but take a different tack.

GoDaddyGoDaddy has disclosed that it will run Super Bowl ads for the tenth year in a row.

The firm will again have two 30 second ad spots in the 2014 Super Bowl. One of them will, once again, feature race car driver Danica Patrick.

But the similarities between 2014 and the firm’s previous Super Bowl commercials will end there: the firm will skip sexual innuendo in the fresh commercials.

GoDaddy built its brand on its controversial Super Bowl commercials, but fresh CEO Blake Irving wants to take the firm in a fresh direction. You can expect to see commercials similar to the one the firm released last month featuring Jean-Claude van Damme.

The fresh ads will be created by ad firm Deutsch Fresh York. They created both the van Damme ad as well as the earlier ads GoDaddy used to try to show its technical side.

Also on the wire

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