Google Adsense Fine Tunes Ads

Google tweaks to hit Adsense network next week.

Google is rolling out upgrades next week to how it contextually targets ads in its Google Adsense program. As stated by a post on the firm’s Inside Adsense blog:

Our machines are very good at the matching process, but there are still a few cases where their definition of relevance differs from our human definition of relevance. In these few cases, the system might end up serving ads that don’t seem immediately relevant to users. We understand that increased ad relevance contributes to a positive experience for users, publishers, and advertisers, so we’re continuously working on ways to improve the relevance and quality of ads that appear on your sites.

I’m excited to let you know that this stretch, we’ll be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages.

Based on this description, the changes may not affect parked pages. But one thing we know is that when Google makes changes like this, it usually means the firm expects increased earnings from the changes, not to mention an improved user experience.