Google discloses top level domain applications counting .lol, .docs

Vint Cerf releases some details regarding firm’s fresh TLD strategy.

Google today disclosed limited details regarding some of its top level domain applications.

The notice fittingly came from former ICANN Chairman and current Google Chief Internet Evangelist Vint Cerf.

Cerf stated the TLDs the firm applied for fall into four categories:

1. Trademarks, e.g. .google

2. Domains related to core businesses, e.g. .docs

3. Domains “that will improve user experience, e.g. .youtube (I’m not sure why that doesn’t match trademarks as well)

4. Other general domains, e.g. .lol

Cerf also reiterated that Google wants “to make the introduction of fresh generic TLDs a good experience for web users and site owners”, but in a different context than the search engine. The context was as a registry, counting providing rights protection mechanisms.

I wonder if .search is one of the “core business” domains for which it applied?

I reached out to Google for comment on additional domains. Unsurprisingly, they stated they aren’t commenting further at this time. But AdAge notes the firm applied for over 50 TLDs.