Become mobile friendly, or else…: Google

Google sends warnings to website owners.

Google has a message for you: it’s time to make your website mobile friendly or suffer the consequences.

The search giant has started sending notices out to Webmaster Tools users notifying them if their site doesn’t work well on mobile resolutions.

The emails warn that “These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”

In other words, if your site doesn’t work well on a smartphone, it won’t rank as well when people search Google on their smart phone.

Given the shift to mobile browsing, this is kind of a big deal for website owners.

Here’s an email I just received on another website I own: