Reglikedomain industry desk

Brings back the full URL — Google Chrome

Brings back the full URL — Google Chrome

Some users saw only the domain name during a test.

Screenshot from Google video regarding URLs showing second level domains

The full URL has won, at least for now.

Android Police notes that Google has nixed an experiment that showed some Chrome users only part of the URL rather than the full string.

The thinking behind the test was that users who only saw the domain name and not the entire URL would pay more attention to the domain and consider if the site was suspect.

But the experiment didn’t pan out as theorized. Google has ended the experiment since the firm states it didn’t have a meaningful impact.

This battle is won, but you can expect more assaults on URLs in the future. Google states URLs “kind of suck.”

Also on the wire

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