Down on tricky back button actions — Google cracking

Some sites show a parked page-style lander when you hit the back button.

Google published a blog post on Friday regarding its efforts to crack down on manipulative or deceptive behavior of websites.

It details something that some websites have apparently started doing recently, which it will crack down on by possibly removing sites from its index.

Say you search for “cartoon” on Google, and go to a site regarding cartoons. If you hit the back button, instead of going back to your Google search you land on this:

It’s basically a one-click parked page design that mimics a search result page. Based on the ads that are showing, this example is monetized by a second tier PPC provider.

This does seem like shady behavior.

Now if I just had a dime for every time I hit the back button and the page just forwards back to itself…