Reglikedomain industry desk

For Typo Traffic to .Com Alternatives — Google Searches

Google buys typos of ccTLDs and top level domain names other than .com

Over the past few days Google has ramped up its efforts to get country code and top level domain name typos in the .com version.

For example, it has registered dozens of domains in the format:

google-(cctld).com

counting google-in.com (India), google-lu.com (Luxembourg), and google-ws.com (Western Somoa).

The firm has also registered or purchased a number of google-TLD.com names counting google-net.com, google-Mobi.com, google-coop.com, and google-museum.com.

No need for dashes, though. A common typo is to forget the dot between a second level and first level domain name. .Com is often appended. So the firm has picked up domains such as googleeu.com, a typo of Google.eu.

Typo traffic to Google is immense. Google’s land grab show just how powerful .com is for all firms, regardless of the top level domain name people are trying to visit.

Also on the wire

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